The Antron® Brand Launches Fluorine-free Duratech® Soil Resistance Formula

Kennesaw, Ga. - (October 3, 2016) — The Antron® carpet fiber brand announces the introduction of a new and advanced DuraTech®, now made with a fluorine-free topical soil resistance formula that also meets the rigorous certification testing process for the Antron® brand, ensuring the carpet will perform and last.

"As an industry leader dedicated to bringing innovative products with unparalleled performance to the marketplace, we saw market value in introducing a fluorine-free topical soil resistance product," said Marc Ahrens, Vice President – Commercial for the Antron® brand. "After significant testing, we were unable to identify a commercially available fluorine-free product that could deliver the performance and durability benefits promised by the Antron® brand. Therefore, we focused our research and development efforts on creating our own, unique chemistry and have now introduced a truly differentiated product to the marketplace."

Eliminating fluorine from the soil resistance product will enable carpet mills who manufacture carpet with Antron® carpet fiber to enhance their sustainability messaging, programs and certifications.

The new fluorine-free DuraTech® is a patent-pending, durable soil resistance treatment that helps deliver the same performance attributes and soil resistance expected of carpets made from Antron® fiber and will remain one of the most effective soil release systems in the commercial marketplace. DuraTech® remains an integral part of the Antron® brand performance certification and does not need to be specified.

When durability meets design-ability, the possibilities are endless. Architects, interior designers and facility managers specify carpets made of Antron® carpet fiber because of the superior type 6,6 nylon, unique hollow-filament shape and DuraTech® technology. It allows carpet to stand up to wear and tear—looking newer, longer. It is the foundation ingredient in over 800 original carpet styles from 17 trusted commercial carpet mills. Antron® carpet fiber allows for creative flexibility without sacrificing performance. All Antron® carpet fibers are third-party certified by SCS Global Services as Environmentally Preferable Products. For more information, visit or call 1-877-5ANTRON.

For further information please contact:
Denise Silbert
Antron® Brand
Phone: 770.792.4124

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